I have been touting the benefits of eyeshadow primer since the beginning of time. As a concept what it is supposed to do is MAKE YOUR EYESHADOW STAY - through hell or high water it should stay on if you apply eyeshadow primer first. Now, not all eyeshadow primers are created equal - I can't tell you how many samples I have from my labs that never measured up - which is why it has taken me nearly three years to find one for Erin's Faces. Here's the lowdown:
With and without eyeshadow primer - creasing is no bueno ladies.
Why is yours different?
Not only does this one nail everything down until you wash your makeup off but it brightens too - I know! So exciting! Meaning - any red or blue that you may have in your lid gets cancelled by the primer as it has a tint. If you have a fair/medium skintone it will just look like your eyelids are a little brightened and evened out. If you have a tan or deep skintone it makes your lid a bit lighter so that the eyeshadow color can read true as opposed to losing its pigment in the depth of a deeper skintone.
Click below for the video explaining it all with a demo:
What's in it?
Coconut, Beeswax and Betonite Clay are some awesome ingredients in the paraben-free formula.
I have sensitive skin - will it work for me?
It was clinically, allergy and dermatologist tested and is non-irritating.
Do I really need it?
If your eyeshadow is gone midday, creased or doesn't show up upon application then yes. And to most people the answer is YES. I don't say this about very many things but if you don't wear eyeshadow because it creases up through the day or disappears this Eyeshadow Primer will change your life - for REAL. All of your hard work will not be wasted and your eyes will look as great at 9pm as they do at 9am.
Can I just use my face primer as my eye primer?
In my experience, no. Which is why I've been rec'ing the Urban Decay Eyeshadow Primer to folks even if they purchased a makeup primer from Erin's Faces. Facial primers tend to be hydrating and a bit slippery which doesn't work on eyes - it just creases things. Eye primers tend to be drier (see the video above) as that's what's needed to keep shadow in place.
What will it run me?
Where do I get it?!